What's the big idea?
A proposal is one of the largest milestones in a couple’s relationship. Those planning to get engaged are often encouraged to get a “secret photographer” to capture this moment from yards away. However, the first reaction is never recorded close up, but from a distance. YesCam rents its patent pending “YesCam” ring box camera to customers wishing to record this personal moment from a first-person point-of-view. The final footage is edited by YesCam to give the customer a quality video. Capturing such a moment is valuable for reliving that important moment, and invaluable to share with others.
Describe the nearest player in your field.
Friends or family currently try to capture the moment from a distance. They end up using expensive cameras attempting to preserve the moment without being present. There are also many recording devices out there for both audio and visual.
How are you different from that player?
There is yet to exist a method to recording a wedding engagement from the first person perspective that is portable, lightweight, and invisible to the individual being proposed to. Capturing such a moment is invaluable, and could be shown at wedding receptions or saved to be shown personally.
How does this idea scale into a big business?
Based off of our initial research, since our product will be high in demand as we believe it will give jewelry a competitive edge in selling their rings to their customer . This demand will in turn feed into a demand for quality editing that only our team can provide.
Why are you the one to run with this idea?
Our team consists of the original product designers, two experienced entrepreneurs,and a video editing team. We are a team born from an incubator from Hope College. We have connections with jewelry stores across Michigan currently working with us in bringing this product to market.
What is a $5,000 experiment you can do to move your idea forward?
The purpose of the experiment is to determine the viability of the video editing service and measuring demand that customers have as we test product scalability and product market fit. $5,000 will move us from our early adopting stores to 15 to 20 stores across Michigan. Over the course one month.